Shannon Zaragoza

For nearly a decade, I've built, rebuilt, and continuously evolved the websites, brand systems, and content strategies of mission-driven institution.

My longest relationships have been with a wilderness education nonprofit, a liberal arts college in the Blue Ridge, and a nonprofit serving the blind and low-vision community- the kind of partnerships measured in years and trust, not just deliverables.

I work at the intersection of strategy and craft: versatile enough to move between brand identity, site architecture, content strategy, and AI workflows, and hands-on enough to do all of it myself. I make fragmented digital ecosystems coherent. Whatever the problem, I'm the person who figures it out with a positive spirit and a resourceful eye.

I'm a visual thinker first: a fine artist and ceramicist by training whose background in drawing, form, and composition informs everything I build digitally. That foundation is why the work tends to feel considered rather than assembled.