I think in pictures. I solve problems visually.
Brand strategy, graphic design, and web development — rooted in fine art, built for the real world.
I'm Shannon Zaragoza — a visual communicator who helps businesses and organizations look like who they actually are. With a foundation in fine art and over a decade of professional experience, I bring the same attention to composition, color, and meaning whether I'm sketching in a notebook, designing a brand identity, or building a website from scratch.
Hi, I'm Shannon — a visual communicator based in Western North Carolina. I help mission-driven organizations find their visual voice and build brands that connect.
How I Work
Discover
Listen, learn, and understand what makes you different
Define
Find the focus and clarify the vision
Design
Visualize solutions that feel right
Develop
Build it with care and precision
Deliver
Launch, refine, and grow together
What I Do
Brand & Identity
From naming to complete visual systems — helping businesses find their voice and look the part.
Web Design & Development
WordPress sites that look right, work beautifully, and rank well. Strategy to launch.
Graphic Design & Fine Art
Print, digital, illustration — visual communication across every medium, rooted in formal art training.
Who I Love Working With
Nonprofits
Organizations doing meaningful work that deserves to be seen
Education
Schools and programs shaping the next generation
Outdoors & Conservation
Protecting and connecting people to the natural world
Mission-Driven Business
Companies that care about more than the bottom line
Selected Work
Shannon transformed how we present ourselves to the world. She understood our mission immediately and translated it into a visual identity that finally feels like us.
Shannon Zaragoza
Visual Communicator & Creative Problem-Solver
Hendersonville, NC
I help mission-driven organizations tell their stories through strategic design and thoughtful development. I think in pictures. I solve problems visually. And I have the technical skills to build what I imagine.
The Short Version
I'm a visual communicator — artist, designer, developer, strategist. I help businesses and organizations figure out who they are and make that visible through brand identity, graphic design, and web development. Most people specialize. I integrate.
What I Do
WordPress Development
Custom themes, WooCommerce, Beaver Builder, ACF, platform migrations, performance optimization
Brand Strategy
Visual identity systems, positioning, messaging architecture, naming
UI/UX & Graphic Design
Web layouts, print collateral, digital assets, illustration, photography direction
Fine Art Foundation
Drawing, ceramics, printmaking — the training that taught me to see
The Studio Wall
Experience
Freelance Art Practice Begins
Started creating and selling original artwork
Custom Floral Designer & Supervisor
Michaels — developed design skills and client communication
AFA Fine Arts (Honors)
Blue Ridge Community College — formal foundation in visual arts
Joins WE•DO Inc.
Front End Developer & Graphic Designer
8+ Years Building Brands & Websites
For mission-driven organizations ready to make an impact
Skills
Expert
- WordPress & WooCommerce
- Adobe Creative Suite
- Graphic Design
- SEO & Content Strategy
- Project Management (ClickUp, Asana, Wrike)
Proficient
- UI/UX Design
- Figma
- Copywriting
- Email Marketing
- Photography & Photo Editing
Working Knowledge
- HTML & CSS
- Google Analytics
- Videography
- Spanish
Beyond the Work
I live in Hendersonville, North Carolina with my family. I keep an extensive herb and flower garden and explore the forests here whenever I can. I try to share that love of the natural world with my kids.
I work best with people building something meaningful — small businesses, nonprofits, education, service organizations. People who care about the work and want it to look like they care.
If that's you, let's talk.
Work
Every project starts with a challenge. Here's how I've helped organizations launch, rebrand, build, and grow — through visual strategy, design, and development.
Shannon works across:
Higher Education
Brevard College
"Shannon transformed how we present ourselves to the world. She understood our mission immediately and translated it into a visual identity that finally feels like us."
Outdoor Education / Nonprofit
NOLS
Comprehensive digital strategy supporting 60+ years of wilderness education legacy
Luxury Vacation Rentals
Amásé Stays
Complete brand launch from identity to functional booking platform
Looking Glass Realty
Real Estate (Western NC)
Custom WordPress site with MLS integration for regional real estate leader
Second Nature
Youth Development / Outdoor Therapy
Full parent portal backend — custom web application for family engagement
Biltmore Hearth & Home
Hearth Products / Home Improvement
Website design for upscale fireplace and outdoor cooking retailer
Tungsten Branding
Brand Naming & Development
Visual identity and web presence for nationally recognized naming agency
Supportedly
Small Business Education
Website and content strategy for community college business resources
Hound Labs
Cannabis Technology
Website design, custom styling, and print collateral for breathalyzer tech company
TruVenture
Strategy Consulting
Website, web app, e-commerce integration, and book design for consulting firm
E-commerce & Product Sites
New England Low Vision & Blindness
Accessibility / Medical
Product-focused website for visual impairment aids and assistive technology
Flame-Tec & iFlame
Smart Fireplace Technology
E-commerce platform for smart gas fireplace products
Redeem Therapeutics
CBD Supplements
Shopify-to-WooCommerce migration with subscription and rewards integration
Surgiform
Surgical Products
Product templates and platform transition for facial implant manufacturer
Foundation Work: Fine Art
My fine art practice isn't separate from my commercial work — it's the foundation. Years of studying composition, color theory, and form trained me to see before I learned to build.
Have a project in mind?
I'd love to hear what you're working on.
Start a ConversationHendersonville, NC · Remote
Shannon Davis
Zaragoza
Digital Strategy & Brand Experience
Versatile. Hands-on. Positive. I build cohesive digital
presences for organizations doing meaningful work — from site architecture
and brand identity to content systems and the tools that hold it all together.
Nine years of agency work. Nonprofits, educators, and mission-driven
organizations at the center of it.
coming soon
Currently seeking an in-house role at an organization whose mission I can fully invest in — conservation, education, accessibility, social justice.
About
Nine years of making it
all work together.
For nearly a decade, I've been the person behind the digital presence of organizations I deeply respect. I've built, rebuilt, and continuously evolved the websites, brand systems, and content strategies of mission-driven institutions — the kind of work where it matters that it's done well.
My longest relationships have been with a wilderness education nonprofit, a liberal arts college in the Blue Ridge, and a nonprofit serving the blind and low-vision community — partnerships measured in years and trust, not just deliverables.
I work at the intersection of strategy and craft — versatile enough to move between brand identity, site architecture, content strategy, and AI workflows, and hands-on enough to do all of it myself. I make fragmented digital ecosystems coherent. Whatever the problem, I'm the person who figures it out with a positive spirit and a resourceful eye.
I'm a visual thinker first — a fine artist and ceramicist by training whose background in drawing, form, and composition informs everything I build digitally. That foundation is why the work tends to feel considered rather than assembled.
I'm looking for my next chapter: an in-house role where the work I do every day connects to something that genuinely matters.
View Full ResumeFeatured Work
Mission-Aligned Projects
Long-term digital partnerships with organizations whose work I believe in — completed at WE•DO Worldwide.
National Outdoor Leadership School
Digital Transformation for America's Wilderness Education Leader
Led complete website redesign and migration for one of America's premier wilderness education nonprofits. Architected a 500+ page site serving multiple program areas, coordinating stakeholders across departments.
New England Low Vision & Blindness
Eight Years Supporting Digital Commerce for the Blind & Low Vision Community
A sustained, eight-year digital partnership with a company serving people who are blind or have low vision — building and evolving their full web presence, e-commerce platform, and customer communications.
Brevard College
A Decade of Digital Partnership with a Mountain Liberal Arts College
Ten years of building and evolving the digital presence of a liberal arts college in the Blue Ridge — website, marketing materials, and brand communications over a sustained, trusted partnership.
Additional Projects
More from the Portfolio
A selection of additional client work across industries.
What I Bring
Skills & Expertise
A cross-functional skillset built across 9 years of agency work — strategy, design, development, and the tools connecting them.
Design & Brand
- Brand identity & visual systems
- Graphic design — print & digital
- Typography & visual communication
- Rebranding & brand refresh
- Photography curation & direction
- Adobe Creative Suite
- Figma / UI–UX design
- Wireframing
Web & Digital
- WordPress (custom builds)
- Beaver Builder + UABB
- WooCommerce / e-commerce
- Custom post types & content architecture
- Information architecture
- HTML & CSS
- SEO & content strategy
- Email marketing
Strategy & AI
- Content strategy & systems
- AI workflow design (Claude, ChatGPT)
- AI-powered content operations
- Prompt engineering
- Digital marketing strategy
- Client consulting
- Project support & coordination
- ClickUp · Asana · Google Suite
Get in Touch
Let's work together.
I'm open to full-time and contract opportunities with mission-driven organizations. Remote preferred; WNC / Upstate SC accessible.