Shannon Zaragoza — Visual Communicator, Designer, Developer

I think in pictures. I solve problems visually.

Brand strategy, graphic design, and web development — rooted in fine art, built for the real world.

I'm Shannon Zaragoza — a visual communicator who helps businesses and organizations look like who they actually are. With a foundation in fine art and over a decade of professional experience, I bring the same attention to composition, color, and meaning whether I'm sketching in a notebook, designing a brand identity, or building a website from scratch.

Portrait Photo

Hi, I'm Shannon — a visual communicator based in Western North Carolina. I help mission-driven organizations find their visual voice and build brands that connect.

How I Work

Discover

Listen, learn, and understand what makes you different

Define

Find the focus and clarify the vision

Design

Visualize solutions that feel right

Develop

Build it with care and precision

Deliver

Launch, refine, and grow together

What I Do

Brand & Identity

From naming to complete visual systems — helping businesses find their voice and look the part.

Web Design & Development

WordPress sites that look right, work beautifully, and rank well. Strategy to launch.

Graphic Design & Fine Art

Print, digital, illustration — visual communication across every medium, rooted in formal art training.

Who I Love Working With

Nonprofits

Organizations doing meaningful work that deserves to be seen

Education

Schools and programs shaping the next generation

Outdoors & Conservation

Protecting and connecting people to the natural world

Mission-Driven Business

Companies that care about more than the bottom line

Selected Work

Brevard College
Higher Education

Brevard College

Complete brand refresh for experiential learning

View Project
NOLS
Outdoor Education

NOLS

Digital presence for wilderness leadership

View Project
Amase Stays
Luxury Vacation Rentals

Amase Stays

Brand identity and property platform

View Project
Looking Glass Realty
Real Estate

Looking Glass Realty

Custom WordPress with MLS integration

View Project
Second Nature
Youth Development

Second Nature

Parent portal backend system

View Project
Biltmore Hearth & Home
Hearth Products

Biltmore Hearth & Home

Website for upscale fireplace retailer

View Project

Shannon transformed how we present ourselves to the world. She understood our mission immediately and translated it into a visual identity that finally feels like us.

— Marketing Director, Brevard College

Portrait Photo

About Shannon

My path started with charcoal and clay, moved through pixels and code, and landed where art meets strategy. I believe pictures are the first and most global language — and I've spent two decades learning to speak it fluently.

More About Me
About | Shannon Zaragoza - Visual Communicator & Creative Problem-Solver

Shannon Zaragoza

Visual Communicator & Creative Problem-Solver

Hendersonville, NC

I help mission-driven organizations tell their stories through strategic design and thoughtful development. I think in pictures. I solve problems visually. And I have the technical skills to build what I imagine.

Professional Portrait Photo

The Short Version

I'm a visual communicator — artist, designer, developer, strategist. I help businesses and organizations figure out who they are and make that visible through brand identity, graphic design, and web development. Most people specialize. I integrate.

What I Do

WordPress Development

Since 2017

Custom themes, WooCommerce, Beaver Builder, ACF, platform migrations, performance optimization

Brand Strategy

8+ years

Visual identity systems, positioning, messaging architecture, naming

UI/UX & Graphic Design

Figma, Adobe Creative Suite

Web layouts, print collateral, digital assets, illustration, photography direction

Fine Art Foundation

Lifelong practice

Drawing, ceramics, printmaking — the training that taught me to see

The Studio Wall

Hands working with clay
Sketchbook pages
WNC forest path
Ceramic pieces
Screen showing WordPress
"Pictures are the first and most global language"
"I learned to see before I learned to build"
Creative process
Design details

Experience

2005

Freelance Art Practice Begins

Started creating and selling original artwork

2007-2012

Custom Floral Designer & Supervisor

Michaels — developed design skills and client communication

2014

AFA Fine Arts (Honors)

Blue Ridge Community College — formal foundation in visual arts

2017

Joins WE•DO Inc.

Front End Developer & Graphic Designer

Present

8+ Years Building Brands & Websites

For mission-driven organizations ready to make an impact

Skills

Expert

  • WordPress & WooCommerce
  • Adobe Creative Suite
  • Graphic Design
  • SEO & Content Strategy
  • Project Management (ClickUp, Asana, Wrike)

Proficient

  • UI/UX Design
  • Figma
  • Copywriting
  • Email Marketing
  • Photography & Photo Editing

Working Knowledge

  • HTML & CSS
  • Google Analytics
  • Videography
  • Spanish

Beyond the Work

I live in Hendersonville, North Carolina with my family. I keep an extensive herb and flower garden and explore the forests here whenever I can. I try to share that love of the natural world with my kids.

I work best with people building something meaningful — small businesses, nonprofits, education, service organizations. People who care about the work and want it to look like they care.

If that's you, let's talk.

Nature/Garden Photo
Work | Shannon Zaragoza — Designer & Developer

Work

Every project starts with a challenge. Here's how I've helped organizations launch, rebrand, build, and grow — through visual strategy, design, and development.

Shannon works across:

Brand & Identity Web Development E-commerce Graphic Design Photography
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Looking Glass Realty

Real Estate (Western NC)

Custom WordPress site with MLS integration for regional real estate leader

Web Graphic Design
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Second Nature

Youth Development / Outdoor Therapy

Full parent portal backend — custom web application for family engagement

Web
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Biltmore Hearth & Home

Hearth Products / Home Improvement

Website design for upscale fireplace and outdoor cooking retailer

Web Graphic Design
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Tungsten Branding

Brand Naming & Development

Visual identity and web presence for nationally recognized naming agency

Brand Web Graphic Design
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Supportedly

Small Business Education

Website and content strategy for community college business resources

Brand Web
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Hound Labs

Cannabis Technology

Website design, custom styling, and print collateral for breathalyzer tech company

Web Graphic Design
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TruVenture

Strategy Consulting

Website, web app, e-commerce integration, and book design for consulting firm

Web E-commerce Graphic Design

E-commerce & Product Sites

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New England Low Vision & Blindness

Accessibility / Medical

Product-focused website for visual impairment aids and assistive technology

Web E-commerce Graphic Design
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Flame-Tec & iFlame

Smart Fireplace Technology

E-commerce platform for smart gas fireplace products

Web E-commerce Photography
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Redeem Therapeutics

CBD Supplements

Shopify-to-WooCommerce migration with subscription and rewards integration

Web E-commerce
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Surgiform

Surgical Products

Product templates and platform transition for facial implant manufacturer

Web E-commerce Photography

Foundation Work: Fine Art

My fine art practice isn't separate from my commercial work — it's the foundation. Years of studying composition, color theory, and form trained me to see before I learned to build.

Drawing Ceramics Printmaking Ink & Watercolor

Have a project in mind?

I'd love to hear what you're working on.

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Shannon Davis Zaragoza — Digital Strategy & Brand Experience

Hendersonville, NC  ·  Remote

Shannon Davis
Zaragoza

Digital Strategy & Brand Experience

Versatile. Hands-on. Positive. I build cohesive digital presences for organizations doing meaningful work — from site architecture and brand identity to content systems and the tools that hold it all together.

Nine years of agency work. Nonprofits, educators, and mission-driven organizations at the center of it.

New photography
coming soon

Currently seeking an in-house role at an organization whose mission I can fully invest in — conservation, education, accessibility, social justice.

Nine years of making it
all work together.


For nearly a decade, I've been the person behind the digital presence of organizations I deeply respect. I've built, rebuilt, and continuously evolved the websites, brand systems, and content strategies of mission-driven institutions — the kind of work where it matters that it's done well.

My longest relationships have been with a wilderness education nonprofit, a liberal arts college in the Blue Ridge, and a nonprofit serving the blind and low-vision community — partnerships measured in years and trust, not just deliverables.

I work at the intersection of strategy and craft — versatile enough to move between brand identity, site architecture, content strategy, and AI workflows, and hands-on enough to do all of it myself. I make fragmented digital ecosystems coherent. Whatever the problem, I'm the person who figures it out with a positive spirit and a resourceful eye.

I'm a visual thinker first — a fine artist and ceramicist by training whose background in drawing, form, and composition informs everything I build digitally. That foundation is why the work tends to feel considered rather than assembled.

I'm looking for my next chapter: an in-house role where the work I do every day connects to something that genuinely matters.

View Full Resume
WordPress Beaver Builder WooCommerce Brand Identity Graphic Design Print Design Content Strategy SEO Information Architecture Custom Post Types Adobe Creative Suite Figma Email Marketing AI Workflows Photography Curation Client Consulting

ChatGPT Claude ClickUp Asana Google Suite HTML/CSS

More from the Portfolio

A selection of additional client work across industries.

Supportedly

Small Business Education Platform

View Case Study →

Tungsten Branding

Brand Naming & Identity

View Case Study →

Hound Labs

Technology / Web Design

View Work →

Flame-tec

Smart Home / E-commerce

View Work →

OrboGraph

Fintech / Web & Brand

View Work →

Looking Glass Realty

Real Estate / Custom Dev

View Work →

Redeem Therapeutics

E-commerce / Shopify Migration

View Work →

Carolina Energy Solutions

Service Business / Web

View Work →

Skills & Expertise


A cross-functional skillset built across 9 years of agency work — strategy, design, development, and the tools connecting them.

Design & Brand

  • Brand identity & visual systems
  • Graphic design — print & digital
  • Typography & visual communication
  • Rebranding & brand refresh
  • Photography curation & direction
  • Adobe Creative Suite
  • Figma / UI–UX design
  • Wireframing

Web & Digital

  • WordPress (custom builds)
  • Beaver Builder + UABB
  • WooCommerce / e-commerce
  • Custom post types & content architecture
  • Information architecture
  • HTML & CSS
  • SEO & content strategy
  • Email marketing

Strategy & AI

  • Content strategy & systems
  • AI workflow design (Claude, ChatGPT)
  • AI-powered content operations
  • Prompt engineering
  • Digital marketing strategy
  • Client consulting
  • Project support & coordination
  • ClickUp · Asana · Google Suite

Let's work together.


I'm open to full-time and contract opportunities with mission-driven organizations. Remote preferred; WNC / Upstate SC accessible.